Pet Plate is THE Shark Tank dog food.
Although it has been 5 years since the dog food delivery brand was featured on the show, it continues to carry the name.
Pet Plate, which supplies fresh, healthy, real food for dogs on a subscription basis, was featured on Shark Tank in December 2016.
Let’s review the episode and then see where they are now!
Pet Plate Dog Food
Pet Plate Dog Meals
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Raw Paws Pet Food
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Front Of The Pack Dog Food
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What does Pet Plate do?
Pet Plate is a subscription-based delivery service for all-natural, healthy pet food using quality human-grade food.
At this time they only create for dogs, with plans to expand into cat food in the future.
In the Shark Tank episode, Pet Plate founder Ronaldo Webb states that many of the diet-related health problems plaguing Americans are also becoming more prevalent in dogs.
Illnesses like diabetes, allergies, and cancer in dogs can be linked to poor diet and nutrition.
Many popular pet foods are highly processed, and can even contain aflatoxins and other inflammatory ingredients.
Pet Plate’s motto: ‘REAL FOOD COOKED, FRESH FOR YOUR DOG’.
Pet Plate does away with all the bad stuff and offers a tailored nutritionally balanced diet.
It’s made of high-quality ingredients, rich in the vitamins and minerals that your dog needs.
You can even see exactly what is in each of the meals before you purchase – take a look for yourself here!
Shark Tank Dog Food
Here’s a little more about the episode.
The founder of Pet Plate Ronaldo Webb (and his dog Winston), appeared on the show in December 2016.
Ronaldo hails from Brooklyn, New York, and was seeking $100,000 in exchange for 10% of the business.
He shared that the problem pet parents have, as we’ve already touched on, is dog nutrition and health.
We all want our pets to be healthy and happy, but we can overlook the importance of food when it comes to them.
Ronaldo states that Pet Plate is here to help solve that problem, making it easy for people to get the best food possible for our dogs.
One of the more memorable moments of the Pet Plate Shark Tank episode was the Sharks trying out the dog food themselves!
Because Pet Plate creates human-grade food for dogs.
Mark Cuban is the first one to try.
His response… ‘It’s good!’
After the dog food tasting, the Sharks dig into the nitty-gritty of the subscription service.
Shark Tank Pet Plate
You can see a really good breakdown of the Pet Plate Shark Tank episode in this video.
The Sharks ask the following questions, among others:
- How much does Pet Plate cost?
- What are the subscription term lengths?
- How many subscribers does Pet Plate have?
- What is the geographic coverage like?
The Sharks are very impressed with Ronaldo’s background.
He’s an MIT physics grad and has extensive experience in the pet food industry.
He has also has invested significant amounts of his own money into the business to get it where it is at that point with 100 subscribers. Not to mention that he has accomplished it all while basically being a one-man show!
However, the Sharks are concerned with the sustainability of the business.
They’re not sure about whether there is a market for fresh pet food delivered to the door. They believe it would have taken off to a greater degree if there was.
The Sharks know how difficult the pet food industry is, and how hard it can be to scale this type of product, especially when it’s fresh and lacking toxic preservatives!
If only they knew about the HUGE uptake of online services, including pet food delivery services, that would take place as a result of the 2020 pandemic response.
All the Sharks are out of this deal, and Ronaldo doesn’t get the investment, but that was certainly not the end of Pet Plates’ story.
Pet Plate Shark Tank Update
What happened to Pet Plate after their Shark Tank feature?
The business has continued to grow over the 4 years since its appearance on the program.
There is even an official Pet Plate Shark Tank update in 2019 which you can view here!
Ronaldo states that it was frustrating to walk out of the Shark Tank without a deal.
However, he shares how his appearance on the show led to an influx of orders that allowed him to expand the business.
Over $50,000 in orders immediately after the show meant that production could be moved to a larger facility.
Due to the rapid growth, Ronaldo had trouble managing product quality for a time and even feared the business would fail.
However, after finding the perfect facility to process the food at volume, while maintaining product quality, things really took off.
Today the business continues to grow, the Pet Plate reviews are great, and Ronaldo perseveres through the ups and downs of entrepreneurship and business.
Pet Plate now has thousands of customers, helping thousands of dogs with their health, and delivering to homes across the US.
Ronaldo credits the Sharks saying, ‘It would have never happened without Shark Tank and the Sharks’ tough advice.’
What’s more, in February 2020, Pet Plate secured $9 million in investment in a Series A round.
The round was led by DFE Capital Management and General Mills’ venture capital division.
Other significant names that joined in on the round include Marco Polo, Fernbrook Capital Management LLC, and The Yard Ventures.
I’m excited to see how this funding allows Pet Plate to grow and expand.
We’re sure they’re going to be helping even more dogs find health, and gain freedom from allergies and the other illnesses plaguing our pets.
Pet Plate Discount Coupon
Has your dog tried Pet Plate yet?
By signing up through our link, you can get 60% OFF your first order.
They tend to always offer this deal for new customers as a way to get you to try it out.
They don’t want you to continue if it’s not right for you and your dog, so this is a good way to do it.
Make use of this Pet Plate discount deal to test out the service and become part of the Pet Plate story.
Shark Tank is definitely an exciting show, and it’s great Pet Plate was able to be featured there.
One of our other favorite episodes is the Monti Kids Shark Tank episode – it’s worth checking out as well!